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What Happens When Strategy Meets Soul Work

I never expected to find my business partner in a mom’s group in my living room.

But there I was, sitting across from this woman with such a unique, spunky energy that I was immediately drawn to her. When Miria started talking about her creative work, her published book, her video series, and everything that lit her up – I felt something I hadn’t felt in a long time: Finally, someone like me, someone who is passionate about all the things, dreams so so big.. who’s a writer, a creative.. a risk taker. And I loved it.

I’ve always been the out-of-the-box thinker, the dream chaser, the one doing things other people labeled as “weird.” My path has never been straightforward, believe me.. it’s been zigzaggy, multi-passionate, and honestly, all over the place. Before I really understood myself, how I am made, my purpose- I hated it. I’ll be real, I hated being so different, I hated wanting more, I hated the endless ideas, the constant redirection. I would have changed it if I could, but thank god I didn’t.

When Miria mentioned the idea of doing some events together, something clicked

“This is a fabulous business idea,” I said, literally jumping for joy with excitement “Let’s do it!” And because I’m a planner and a make-things-happen person, I just started putting pieces together. That’s how The Wildflower Society was born- from two women recognizing something magical in their combined approaches, two women who dream so big, who- when together- create a magic that is unstoppable. If I do say so myself.

Here’s what I’ve learned about the power of strategy meeting soul work: Most women need both, but they’re usually only getting one.


My zone of genius has always been the strategic side- I’m the hype woman, the encourager, the one who helps you untangle all the thoughts and ideas swirling in your head. I listen to everything that’s overwhelming you, help you sort through what you can control versus what you can’t, show you how to delegate and ask for help, and then map out practical next steps. This is where my passion lies, and it shows up in everything I do. (P.S. Now if you are talking about wanting to start a side hustle, start a creative business, a podcast.. whatever it is.. this is where I shine brightest.)

I’m the accountability person who genuinely fills her cup by helping other women figure out how to make their dreams happen.

Miria brings something completely different and equally essential. She’s deeply in tune with the spiritual healing work: think tarot, oracle cards, meditation, Reiki, sound baths. She has this incredibly calming presence and voice that makes people feel comfortable and safe, combined with deep knowledge about helping women connect with their intuition and inner wisdom.

Separately, we’re both powerful. Together? We create something neither of us could offer alone.


What Was Missing Before


I’ve always been heart-led and intuitive, but I didn’t necessarily know how to tap into that intuition in a practical way. As an INFJ (the advocate) and Enneagram 9 (the peacemaker), I’m naturally called to help people and create spaces where they feel heard, seen, and comfortable. But I was approaching everything from the strategic planning angle. What I was seeing with women I worked with was this: they could get all the strategy in the world, but if they weren’t connected to their inner knowing, if they hadn’t done the soul work to understand what they actually wanted (not what they thought they should want), then all the planning in the world wouldn’t create lasting change.

On the flip side, women could have profound spiritual experiences and deep insights, but if they couldn’t translate those into actionable steps, if they didn’t have the strategic support to implement what they were learning: they’d leave feeling inspired but ultimately unchanged.


The Beautiful Blend

When you combine strategy with soul work, magic happens. Truth.

Picture this: A woman comes to our workshop feeling completely overwhelmed and disconnected from herself. Miria helps her tune into what her inner voice is actually saying, what her soul is craving, what her intuition is guiding her toward. Then I help her figure out how to actually make that happen: what are the practical steps, what systems need to be in place, what boundaries need to be set, how can we break this big vision into manageable pieces? And how can I support you moving forward? How can we check in with each other?

Or imagine a woman who knows exactly what she wants to create but feels stuck in analysis paralysis. The spiritual work helps her move through the fear and resistance, while the strategic work gives her a clear roadmap and accountability to actually begin. This is why we believe women need both practical planning AND spiritual guidance. You can’t strategize your way out of everything, and you can’t intuit your way through everything either. But when you combine deep inner knowing with practical outer action? That’s where transformation lives.

What We’re Building Together

Miria and I are both dreamers with big visions, and we’re building something that reflects that multi-passionate energy. We’re launching a Patreon with unique membership offerings (including quarterly ritual kits that get mailed right to your door: seriously how fun is that?). We’re creating recorded sessions for our women’s circles so you can participate even if you can’t make it in person. We’re planning courses, writing a book, starting a podcast, and basically doing all the things because that’s who we are. And we can’t wait to share it with all of you.

But at the heart of everything we’re creating is this belief: Women are allowed to be too much. Too spiritual, too strategic, too creative, too ambitious, too sensitive: all of it. And when you find a space that honors both your need for practical planning and your need for soul connection, you can finally stop trying to fit into boxes that were never meant for you.

If you’ve been looking for support that honors all of who you are — the strategic planner AND the intuitive soul, the practical mom AND the woman with big dreams — you’ve found your people.

Because at The Wildflower Society, you don’t have to pick just one way of being. You get to be wildly, beautifully, unapologetically yourself.

xo,
Christina


Christina Boyer is a writer, creative strategist, and co-founder of The Wildflower Society. A multi-passionate mom of four living in the Pacific Northwest, she’s deeply obsessed with helping women come home to themselves, and then go after what they really want. Her work lives at the intersection of storytelling, healing, and soul-aligned strategy, with a side of iced coffee

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